Analytics Dashboard
NordStyle — E-commerce brand selling across 5 channels
Situation
NordStyle is a growing e-commerce brand for Scandinavian design selling via Shopify, Amazon, Etsy, wholesale, and brick-and-mortar retail. The management team spent every Monday morning manually compiling data from various sources to assess weekly performance.
Challenge
Data was scattered across 5 platforms: Shopify, Google Analytics, Meta Ads Manager, the internal ERP, and Amazon Seller Central. There was no unified view of KPIs like revenue, ROAS, inventory, and customer acquisition costs. Decisions were based on outdated Excel spreadsheets.
Requirements
- Real-time dashboard with data from all 5 sales channels
- Automated data collection via APIs (Shopify, GA4, Meta, Amazon, ERP)
- Interactive visualizations with drill-down capabilities
- Automated daily and weekly reports via email
- Mobile-optimized view for management
Our Approach
We built a custom real-time dashboard that consolidates all of NordStyle's data sources into a single, intuitive interface. Data syncs automatically every 15 minutes. Interactive charts enable drill-downs from overview to product level. Automated reports are sent daily to management.
Tech Stack
Process
API discovery: Documented all data sources, endpoints, and authentication methods
Data model: Developed unified schema for cross-channel KPIs
Backend: Built automated data pipeline with 15-minute sync interval
Frontend: Implemented interactive dashboard with D3.js charts and responsive design
Reporting: Set up automated email reports and alert system for KPI deviations
Results
Weekly reporting time dropped from 4 hours to zero — everything runs automatically. Management now makes decisions in real-time instead of based on stale data. Within 3 months, total revenue increased by 25% as budgets could be reallocated between channels based on data.
“For the first time, we have a single source of truth for all channels. The dashboard has fundamentally changed how we make decisions. It's the first thing I open every morning.”
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